Jan 6, 2013 3:16 PM
BOWLING GREEN, Ky. (AP) - A couple of Bowling Green brothers have created a tool to help people with smartphones find good deals at restaurants and retail outlets.
Adam and Brad Bunger founded ArtsyQR. The company designs colorful bar codes that people can scan using a downloaded app. The Daily News (http://bit.ly/134CTVD) reports that ArtsyQR customizes each code with the color scheme and logo of the businesses embedded, and they use QR, or quick response, codes to create what they call a "social discount network."
The brothers say they have worked with dozens of businesses locally and in Glasgow and Louisville - even some in other states - to design codes that allow people to find discounts that may not be available elsewhere and links to a business' social media pages.
After users download the app and scan the code, the only thing needed is Internet access to click on links that are brought up.
"We feel like we have something here with the technology and when we introduced it to people, the response was mind-boggling," said Brad Bunger, who sells ArtsyQR services to clients.
Adam Bunger designs the codes.
The idea for the company came when Adam scanned a QR code on a case of beer, and was unimpressed with a link he got that showed a promotional video for the company.
"If I want to take time out of my life to pull an app up on my phone and scan it, I better get something in return," Adam Bunger said. He said he thought that "something" should be discounts or a way to directly contact the company.
QR codes were invented to track manufacturing at auto plants in 1994, but have been used in recent years by an increasing number of businesses to promote products.
Brad Bunger says he still fields several questions from potential clients about what the codes are and how they can improve business.
"The biggest challenge is educating people," Brad Bunger said. "Letting people know what QR codes can do for them is more than half the battle."
In addition, QR codes allow companies to track information such as how often people scan them and where the scans originate.
"A QR code is a utility just like a screwdriver or a hammer," Adam Bunger said. "You've got to put the work into it so you'll have a good product."
Information from: Daily News, http://www.bgdailynews.com
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