Consumer Watch

Jul 24, 2012 6:34 PM

Ford Takes Aim At Lexus With New Lincoln

DETROIT (AP) - Ford is taking aim at Lexus with a new Lincoln luxury sedan that goes on sale this fall.

The Lincoln MKZ will start at $35,925. That is $175 less than the Lexus ES 350. Ford will also offer a hybrid version of the MKZ at the same price. The hybrid version of the Lexus costs $2,750 more.

The MKZ is a critical car for Ford, which is trying to revamp the Lincoln brand after years of neglect. It's the first in a string of new Lincolns that will reach dealerships over the next three years.

Ford first revealed the new MKZ midsize car in January, but didn't announce the price until now.

(Copyright 2012 The Associated Press. All rights reserved.)


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