Local Coverage

Sep 9, 2012 3:42 PM

High School Basketball Hall Starts Marketing

ELIZABETHTOWN, Ky. (AP) - Tourism officials in Elizabethtown have agreed to help the Kentucky Association of Basketball Coaches market the state's new Kentucky High School Basketball hall of fame, even though it doesn't have a permanent location.

The hall will eventually be a fixture in Elizabethtown, but what's more important right now is to get the word out, association executive director Ken Trivette told the Elizabethtown Tourism & Convention last week.

"Where we go, Elizabethtown goes with us," Trivette said. "They're our home."

The hall of fame, which held its first induction ceremony in July in Elizabethtown, will preserve the stories and contributions of coaches and players, Trivette was quoted as saying in The News-Enterprise (bit.ly/P03Tzb).

The goal is to have a class of 100 inductees in place by 2018, which is the 100th anniversary of high school basketball in Kentucky, he said.

Trivette told tourism officials the hall will be made up of a physical location in Elizabethtown coupled with a mobile exhibit that would travel throughout Kentucky. He said the city was chosen from four that showed interest in being home to the facility.

He said after studying other museums and hall of fames, the KABC has no desire to construct a monstrous 40,000-square-foot shrine to basketball that will attract only a few thousand visitors per year.

The mobile hall of fame would be taken to regional basketball tournaments and the Kentucky State Fair, Trivette said.

"Our goal is to go out and bring them in," he said.

The Elizabethtown Tourism Commission agreed to post brochures for the hall of fame inside its facility along with displays from the induction ceremony.

Mayor Tim Walker said there is no budget projection or location proposed for a facility, and Trivette said the KABC wants to focus on its induction process, marketing the hall of fame statewide and telling the stories of the inductees before it starts heavily discussing a physical location.

The city has set aside office space and approved an agreement pledging $25,000 in matching funds to serve as seed money to start the project. The city also has said it will assist in finding a location.

Meanwhile, KABC agreed to develop special events to promote the hall of fame and raise money for its creation and maintenance, including a "showcase event" that will include boys' and girls' basketball teams at a local gymnasium.

Walker said the first induction ceremony has given the city and the KABC momentum in the marketing campaign.

"Now we have a product to sell," the mayor said.


Information from: The News-Enterprise, http://www.thenewsenterprise.com

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)


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