Sep 6, 2013 1:17 PM
The Kroger Co. announced Friday that the practice of doubling the value of coupons will end on September 22, 2013 in most of its Kentucky, southern Indiana and southern Illinois stores.
"In an effort to modernize the company's coupon policies, Kroger has been investing additional resources into its digital coupons and promotions. This change will please the rapidly growing segment of our customers who prefer to shop and save without the trouble of clipping paper coupons," says Tim McGurk, public affairs manager for Kroger's Louisville Division.
Kroger customers have access to hundreds of digital coupons everyday which can be downloaded instantly, even as they shop. Kroger digital coupons are downloadable at Kroger.com and through the grocer's mobile app available on iPhone and Android devices.
Only a small percentage of Kroger shoppers use double coupons and customers are responding favorably to the recent increase in the quantity and value of the digital coupons available.
• Over 100,000 new customers sign up to access Kroger's digital coupons each week
• 20 million digital Kroger coupons were downloaded last week
• Over 1 billion digital Kroger coupons will be downloaded over the next year
Along with the growing digital offers, Kroger will gladly accept paper coupons at face value and will continue to offer great savings to our customers with everyday low prices, weekly specials, fuel discounts, and discounted pricing for 30 and 90-day generic drug prescriptions. Kroger shoppers receive a 30-day supply on hundreds of prescriptions for only $4, or get a 90-day supply for only $10 on generic drugs used to treat a tremendous range of medical conditions.
"Kroger will continue to invest in lower prices," said McGurk. "Double coupons only apply to a small percentage of the items in our stores. Lower prices throughout the entire store are a better benefit to the vast majority of our customers."
The four Kroger stores in Bowling Green and Hopkinsville, Kentucky are operated by Kroger's Nashville Division. These locations will continue to offer double coupons.