Aug 2, 2010 3:10 PM
On Monday, LEX 18 began offering viewers a new choice in evening news - at a new time. LEX 18 News Evening Edition debuted as the market’s first locally-produced newscast at 7 p.m.
“It’s a choice of convenience,” said LEX 18 News Director Bruce Carter. “We’ve heard from many viewers who wish they could watch our news at 6 p.m,, but can’t. They’re working, or commuting, or just leading a busy life. LEX 18 News Evening Edition at 7 p.m. is designed for those types of viewers.”
LEX 18 News Evening Edition, anchored by Nancy Cox, features a fast-paced look at the day’s big local stories, as well as national and world headlines. StormTracker weather forecasts and traffic tracker reports will focus on topically-driven information as well, keeping in mind the busy lifestyle of viewers.
“We want to provide the best, most immediate news for people who are active and on the go,” says Carter. “That means getting viewers ready for an evening out, while looking ahead to tomorrow.”
Another key component to LEX 18 News Evening Edition will be integrating the station’s immensely successful Facebook following into its 7 p.m. newscast. “We have close to 25,000 loyal fans on Facebook,” points out Carter. “It’s a group that contributes greatly to our news product through their comments, pictures, and video postings. Evening Edition will give them an opportunity to interact with us in a new time period.”
LEX 18 is owned and operated by Cordillera Communications, a division of Evening Post Publishing Inc., Charleston, SC. Evening Post Publishing is a diverse media company with television stations in Kentucky, Louisiana, Texas, Arizona, Colorado, California, and Montana as well as numerous newspapers throughout the United States.
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