Covering Kentucky

Dec 24, 2012 9:45 AM

New High School Reaching Naming Rights Deals

PADUCAH, Ky. (AP) - A new western Kentucky high school has reached deals to sell the naming rights to the gymnasium and on-campus field houses and is seeking sponsors willing to pay up to $200,000 to name the football stadium

McCracken County High School - being born out of a merger of Heath, Lone Oak and Reidland high schools - wants a company to pay $200,000 spread out over 10 years for the rights to the football stadium.

The Paducah Sun reported (http://bit.ly/V15S8b ) that McCracken County Board of Education has already agreed to a 10-year contract with The Orthopaedic Institute of Western Kentucky for naming rights of three on-campus field houses.

The $200,000 contract will generate $20,000 annually, as well as provide the district with a $3,000 per-year stipend for athletic training supplies. The institute will provide a certified athletic trainer for a $19,500 fee, saving the district almost half the estimated cost of a full-time $50,000 salary and benefits.

The Orthopaedic Institute of Western Kentucky staff will also provide free sports physicals twice annually and provide a mentoring program for students interested in sports medicine. The complete investment by the physicians' group is estimated at $410,000.

"We look for this partnership to be long term," said Greg Thompson, The Orthopaedic Institute of Western Kentucky CEO. "This is a long-term commitment of ours. This is not money we easily come by, it's a commitment to the community we serve."

The board is seeking $100,000 over a decade for sponsorship of an indoor practice facility, $50,000 over five years for the soccer field and $30,000 for five years for each the baseball and softball fields.

Kris Garrett, activities director, said funds raised through sponsorships go to the district's activities budget and decreases general fund allocations.

"We want to create true partnerships with area businesses. We want to include shadowing opportunities for our students," Garrett said. "We want to include our businesses and give students opportunities."

Garrett said price guidelines approved by the board can be negotiated on an individual basis. If rights are contracted following board-recommended prices on all 12 fields and buildings, the district will generate $122,000 annually.

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Information from: The Paducah Sun, http://www.paducahsun.com

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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