Jan 2, 2013 11:06 AM
Generic medications act in exactly the same way as their brand name counterparts, but many look different. Some generic medications come in different colors or shapes.
A recent study indicates appearances can make a difference.
Even a minor change in appearance can dissuade patients from taking the less costly generics. Researchers at Brigham and Women's Hospital in Boston say they found some patients who receive generic medications that look different were better than 50 percent more likely to stop taking them.
Researchers say they found color changes particularly detrimental.
16 hours ago