Quantcast

Advertisers Cash In On 4/20 Craze - LEX18.com | Continuous News and StormTracker Weather

Advertisers Cash In On 4/20 Craze

Posted: Updated:

(Today) - Whether you agree with legalization of cannabis or not, you have to admit that these businesses know how to target ads.

4/20 is just another day for some. For others, it's a day to celebrate marijuana usage. Some advertisers have cashed in on the stereotype of "the munchies" and have started ad campaigns in states with legal cannabis. 

Ben and Jerry's announced their 4/20 creation the "Chill-aco." It's "half-baked" ice cream in a waffle taco shell. The "Chill-aco" will only be available on 4/20 and then will be gone in a puff of smoke.

Some businesses are even offering meals for $4.20

Totino's pizza rolls have released two commercials targeting the un-official holiday. App users can watch one of those commercials here.

The origins of the date, and the term "420" generally, were long murky. Some claimed it referred to a police code for marijuana possession or that it arose from Bob Dylan's "Rainy Day Women No. 12 & 35," with its refrain of "Everybody must get stoned" — 420 being the product of 12 times 35.

WEATHER
MaxTrack Doppler
  • Most Popular StoriesMost Popular StoriesMore>>

  • Scott County Amber Alert Canceled, Child Found Safe

    Amber Alert Issued In Scott County

    Saturday, August 19 2017 12:34 AM EDT2017-08-19 04:34:03 GMT

    SCOTT COUNTY, Ky. (LEX 18) - An amber alert has been issued out of Scott County after a 4 year old was taken from a home Friday afternoon.  The Sheriff's office says around 6:30 p.m. Friday, they responded to a home on Mcintosh Drive for reports of a break in.  They say when they arrived they found Kayla Samantha Melton, 25, had broken into a home through a back window.  We're told she then assaulted a female who was watching Tayden Bradley Kanatzer, 4, and took him ...

    SCOTT COUNTY, Ky. (LEX 18) - An amber alert has been issued out of Scott County after a 4 year old was taken from a home Friday afternoon.  The Sheriff's office says around 6:30 p.m. Friday, they responded to a home on Mcintosh Drive for reports of a break in.  They say when they arrived they found Kayla Samantha Melton, 25, had broken into a home through a back window.  We're told she then assaulted a female who was watching Tayden Bradley Kanatzer, 4, and took him ...

  • ATV Crash Results In One Fatality

    ATV Crash Results In One Fatality

    Saturday, August 19 2017 8:28 AM EDT2017-08-19 12:28:08 GMT
    MGNMGN
    MOREHEAD, Ky. (LEX 18) –  A teenager is dead after an ATV crash in Elliott County.  Kentucky State Police say two ATVs crashed on HWY 1620 just before 11:30 Friday night. They say Christopher Arthurs, 18, of Olive Hill, was headed north on the highway when his ATV hit the back of another ATV driven by Tyler Rayburn, 19, of Olive Hill.  Arthurs was thrown from his vehicle and taken to a nearby hospital where he was pronounced dead.
    MOREHEAD, Ky. (LEX 18) –  A teenager is dead after an ATV crash in Elliott County.  Kentucky State Police say two ATVs crashed on HWY 1620 just before 11:30 Friday night. They say Christopher Arthurs, 18, of Olive Hill, was headed north on the highway when his ATV hit the back of another ATV driven by Tyler Rayburn, 19, of Olive Hill.  Arthurs was thrown from his vehicle and taken to a nearby hospital where he was pronounced dead.
  • Employee At Home For Abused Girls Accused Of Sexually Abusing One Of Them

    Employee At Home For Abused Girls Accused Of Sexually Abusing One Of Them

    Friday, August 18 2017 6:06 PM EDT2017-08-18 22:06:17 GMT

    ROWAN COUNTY, Ky (LEX 18) The Sunrise Children's Center in Morehead is a home for neglected or abused teenage girls. One of their employees responsible for caring for these girls is now accused of sexually abusing one of them. The center houses girls from 7th-12th grade. The facility only has 12 girls living at the home at a time. "We have residential programs where teenage youth come and live and receive therapy and food and clothing, and a safe place to lay their head down at...

    ROWAN COUNTY, Ky (LEX 18) The Sunrise Children's Center in Morehead is a home for neglected or abused teenage girls. One of their employees responsible for caring for these girls is now accused of sexually abusing one of them. The center houses girls from 7th-12th grade. The facility only has 12 girls living at the home at a time. "We have residential programs where teenage youth come and live and receive therapy and food and clothing, and a safe place to lay their head down at...

Powered by Frankly

© LEX18.com 2017, LEX18.com
A CORDILLERA COMMUNICATIONS Station
All rights reserved
Privacy Policy, | Terms of Service, and Ad Choices

Can't find something?