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It's World Emoji Day - LEX18.com | Continuous News and StormTracker Weather

It's World Emoji Day

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(BBC) -- Emojis, those colorful symbols we use when words fail, are getting their own international day of recognition.

New York's Empire State Building will be lit up in yellow to mark a day that organizers hope will put a smile on millions of faces.

It is one of several stunts planned for World Emoji Day, which celebrates the colorful symbols used in instant messages, on 17 July.

There are 2,666 emojis currently on the official Unicode Standard list.

The Unicode consortium lays out the framework for emojis and decides what should be depicted, but companies such as Apple and Google are free to create their own designs.

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