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Kentucky Ad Makes Headlines

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LEXINGTON, Ky (LEX 18) A Kentucky advertisement is getting national attention because of a glaring typo, but the typo is doing exactly what the creators had hoped.

When Oxford American, a major literary magazine, decided to feature Kentucky in its latest issue, some local advertisers knew they couldn't waste the opportunity. The creative minds at Kentucky for Kentucky got to work. 

"We already had the idea for the ad, and we had shot it, and we knew exactly what was going to be in it," said Whit Hiler with Kentucky for Kentucky. 

The final product is a beautiful photo featuring a Kentucky musician and writer standing by two picturesque horses. In bold print above them, it says "We speak you're language." 

"Let's put a typo in the headline," said Hiler.

That's right, the wrong "your" was intentionally used in a magazine meant for the lovers of correct spelling and grammar.

"That's just a personal pet-peeve, when people misspell 'your' and 'you're', but it's cute and it's clever because I think that's something you see a lot," said librarian Jenny Lewis.

The ad also has a disclaimer at the bottom, admitting the agenda. 

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