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These Valentine's Day Roses Cost $39 Each But Last An Entire Yea - LEX18.com | Continuous News and StormTracker Weather

These Valentine's Day Roses Cost $39 Each But Last An Entire Year

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Venus Et Fleur Venus Et Fleur

(CNN Money)-- You can say just about anything with flowers, but sending a limp bouquet to your Valentine might make the wrong impression.

After Seema Bansal's boyfriend ordered what turned out to be a disappointing Valentine's delivery for her one year, the New York-based couple had a business idea.

Bansal, a Canadian, and her American partner, Sunny Chadha, founded Venus Et Fleur, a flower company that specializes in boxed roses that it says last an entire year.

The couple, both of whom are in their 20s, worked with a farm in Ecuador to develop a wax-based solution that can preserve each rose's texture, shape and even some of its scent.

To promote their unusual flowers, the couple has shown marketing savvy by harnessing the power of celebrities' social media accounts.

Two years ago, reality TV star Khloe Kardashian posted on her Instagram account a photo of a box of roses that Venus Et Fleur had sent her for Valentine's Day.

After that post, which got more than half a million likes, business really took off, according to Bansal.

The company has stuck with the celebrity strategy. Last year, it sent a bouquet in the shape of a "major key" to DJ Khaled, and a G-shaped arrangement to model Gigi Hadid for her 22nd birthday.

Venus Et Fleur is now the exclusive floral vendor for department store Saks Fifth Avenue. In the month leading up to Valentine's Day, it processed over 1,000 orders a day.

The company says it delivers more than 80,000 arrangements each year.

Its products don't come cheap: a single red rose costs $39, while a box of 42 costs upwards of $399.

Venus Et Fleur roses come in round or square Parisian hat boxes.

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