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Why McDonald's Is Flipping Its Arches For A Day - LEX18.com | Continuous News and StormTracker Weather

Why McDonald's Is Flipping Its Arches For A Day

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(CNN Money)-- McDonald's is celebrating International Women's Day with a big, gleaming, W.

"For the first time in our brand history, we flipped our iconic arches," said McDonald's Chief Diversity Officer Wendy Lewis.

The giant arches have been physically flipped at just one California restaurant. On Thursday, International Women's Day, upside-down arches will replace rightside-up arches across McDonald's digital channels.

Lewis said McDonald's is flipping its logo "in honor of the extraordinary accomplishments of women everywhere."

The restaurant chain will also mark the occasion at another 100 US locations, where McDonald's employees will wear special hats and shirts.

In recent years, companies have started using International Women's Day to broadcast their views on gender equality.

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