Matthew McConaughey Announces Wild Turkey Longbranch

Posted at 3:36 PM, Apr 10, 2018
and last updated 2018-04-10 15:36:18-04

LAWRENCEBURG, Ky (LEX 18) –Academy Award-winning actor Matthew McConaughey and the Wild Turkey® Distillery introduced the Wild Turkey Longbranch™ on Tuesday.

Wild Turkey Longbranch is a collaboration between the Wild Turkey’s creative director, McConaughey, and Master Distiller Eddie Russell. It is inspired by McConaughey’s Kentucky and Texas roots.

The small batch bourbon is refined with Texas Mesquite and oak charcoals.

This launch marks the first time Wild Turkey has unveiled a product that bears a signature of someone other than the Master Distillers Jimmy and Eddie Russell. 

“Longbranch, in its simplest form, is an extended hand, inviting a friend into your family,” McConaughey says. “So the branch that was extended to me from the Russells was a long one, one that reached from Kentucky to Texas and back again. I offered the Mesquite from my great state to add to their legendary Kentucky whiskey and together we made Longbranch.”

“Matthew McConaughey has been ingrained in the Wild Turkey brand as creative director for several years now,” said Bob Kunze-Concewitz, CEO at Campari Group, owner of Wild Turkey. “As a lover of bourbon, and an integral part of the team, it was a natural next step for Matthew to partner with Eddie to create a new product for Wild Turkey. We are proud of the work they’ve done and have great expectations for this amazing new whiskey.”

Wild Turkey Longbranch will be available on shelves across the US in May for a suggested retail price of $39.99 and will roll-out to additional markets around the world later this year.

You can watch the video of McConaughey talking about the creation of Longbranch below from the Wild Turkey Bourbon YouTube page: