(CNN Money)– After a week of wondering, the mystery of IHOb is solved.
IHOP said Monday that it’s temporarily changing its branding because the B stands for burgers.
Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y
— IHOb (@IHOb) June 11, 2018
IHOP isn’t permanently changing its name, it’s only a marketing campaign.
But the chain took social media by storm last week with the cryptic announcement that it was flipping the lowercase "p" in its logo and making it a "b."
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT
— IHOb (@IHOb) June 4, 2018
IHOP, of course, stands for International House of Pancakes. But IHOP/IHOb wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It’s adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top.
"We are definitely going to be IHOP," Darren Rebelez, president of IHOP, told CNNMoney. "But we want to convey that we are taking our burgers as seriously as our pancakes."
