(LEX 18)– There’s a new colonel in town.
KFC announced Jason Alexander will be its newest Colonel Sanders.
Alexander is best known for playing the character George Costanza on Seinfeld.
The fried chicken chain started casting a series of celebrities in the role in 2015.
They’ve included Darrell Hammond, Ray Liotta, and Reba McEntire — who was the first first female to portray Colonel Sanders.
The Alexander ad campaign will promote the Kentucky-based chain’s $20 fill ups, which are buckets of chicken meant to feed groups.
The Colonel’s coming to dinner. And he’s bringing his friends Original Recipe, Extra Crispy, Boneless Breasts, and Tenders—any of which can feed a family of four for just $20. pic.twitter.com/PrA7UWkOM4
— KFC (@kfc) August 6, 2018