Businesses have need for web design work during pandemic

Posted at 2:42 PM, May 04, 2020
and last updated 2020-05-04 20:17:49-04

LEXINGTON, Ky. (LEX 18) — As business needs have shifted from in-person to online due to the COVID-19 pandemic, web design companies, like Trifecta, are seeing an increase in work.

“We’re a design, development and marketing agency based in Lexington,” said Trifecta partner Jonathan Moore. “Most of our work is brand identity, web development and digital marketing.”

Trifecta works with more than a hundred clients and Moore says since the pandemic began, many of them have had new digital needs to keep helping the people they serve.

“We’re definitely seeing an uptick in a need for e-commerce. A lot of people are shifting their focus to online sales,” said Moore. “People are making changes to make it easier to facilitate payment, like bill pay and things like that. And a lot of non-profits polishing their donation online processes, to make that run smoother.”

New Vista, a mental health center, is one of Trifecta’s clients and implemented telehealth services a couple of months ago.

“Mid-March, we had our very first telehealth session and several weeks later, we’ve now performed more than five thousand telehealth services to children, adults and families in central Kentucky,” New Vista's Corporate Director of Communications and Marketing Bethany Langdon said.

However, in order to get the word out about the service, New Vista needed its website to feature the changes.

“We worked with Trifecta Media to completely rechange our website, build several pages onto our website to explain about telehealth,” said Langdon. “All the digital communication tools. We’re advertising on Facebook, they’re helping us with that.”

Moore thinks that these types of tools can be utilized long past the pandemic.

“I think that a lot of people are sort of evaluating all of their digital processes and realizing that there’s a lot of economies there and once things return to normal, as you will, things are going to be better for their business in a lot of ways,” said Moore.