Local shops see boost in Valentine's Day business during pandemic

Posted at 10:43 AM, Feb 12, 2021
and last updated 2021-02-12 10:54:29-05

LEXINGTON, Ky. (LEX 18) — Valentine's Day is Sunday which means local businesses like florists and candy shops are getting ready to help people express their love. This year, there is a lot more love being spread around. Businesses say workers are busier than ever this holiday and they say the pandemic is the reason.

At Imperial Flowers in Lexington, the phones are ringing and business is blooming for the romantic holiday.

“It's really busy. It's much busier than the year before,” said owner Gayle Stockdale.

Stockdale says the Valentine’s Day rush is just the latest in a boost of business for the shop during the pandemic. She's even had to bring in more workers to keep up with demand. Stockdale believes since people can't be together like they used to, they're showing affection in other ways, like a gift of flowers.

“They still want to express their love and reach out to one another, but this is a way they can do it safely,” she said.

Over at Ruth Hunt Candy Co., business is also very sweet right now. Manager Rylee Stafford says while the last year has been a roller coaster for local shops, the store has seen an unexpected boost in business for this holiday, especially for shipped gifts.

“Our mail orders, it's increased significantly because I think a lot of people in the community are doing their part to remain as safe as possible and keep the ones they love well,” said Stafford.

She says that the push to shop local during this time has also driven up business.

“It's the small businesses that are the heartbeat of the community and I think that people are realizing that as we all go through this together,” said Stafford.