Pandemic leads to slow January for fitness centers

Posted at 5:27 PM, Jan 28, 2021
and last updated 2021-01-28 17:27:43-05

LEXINGTON, Ky. (LEX 18) — January is typically a big month for gyms, as people set health and fitness goals for the new year. Instead of a rush, though, some fitness centers see more of a slow burn when it comes to new members.

At Proof Fitness in Lexington, treadmills are moving, weights are lifted, and masks are on. With COVID-19 restrictions still in place, it's a quieter January than this time of the year typically is.

"January is like our Christmas when we get the influx of members," said General Manager April Smith.

While it's been a slower month than usual, Smith says interest from new members is still there, but the process to sign-up and come in takes longer.

"People have a little bit more questions this time around, so the process might last a little bit longer than normal," said Smith.

Another recent change Smith has noticed is more people focused on long-term health and wellness goals and working with a personal trainer.

"That can partner alongside these people in their nutrition goals and how that can help keep the immune system high to cardiovascular to the strength side of things," said Smith. "People are interested for a longer term, and they've got a longer vested interest as opposed to just a quick fix January fix."

Smith is also optimistic about the COVID-19 vaccine and expects to see more people hit the gym again soon as the rollout continues.