NewsCovering Kentucky


Crowd restrictions lead to big boost for yard sign businesses

Posted at 3:02 PM, May 18, 2020

LEXINGTON, Ky. (LEX 18) — Social and physical distancing restrictions mean people can’t have large parties, but that doesn’t mean people can’t celebrate big life moments. A trend right now is elaborate yard displays. Whether it’s a birthday, graduation or even an adoption, you can share life moments with the whole neighborhood.

“We want to bring smiles to as many people as we possibly can during this time,” said Carrie Satterly, the owner of the Yard Card Barn.

Satterly says orders jumped from 12 total in March to 190 in April. So far this month, they’ve had 180 orders.

“We went from maybe three to five signs a week to about ten to 15 a day,” said Satterly. “In May, we get busy with graduations of course, so we really expect that to pick up here in the last half of this month.”

Satterly says it’s typically just her and her husband Randy running things. With the increased demand, Randy was able to take a temporary leave of absence from his full-time job to focus on their side business. Family members and friends have also volunteered to help.

“Finally it was like, this is out of control and we need help,” said Satterly. “We’re going to owe so many people like a dinner or something by the time this is over.”

As restrictions are lifted, Satterly says she doesn’t expect this kind of demand to last forever, but she hopes it brought more attention to how they can help people celebrate in a different way.