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Florists face Valentine’s Day flurry

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Posted at 6:14 AM, Feb 14, 2020
and last updated 2020-02-14 06:35:35-05

LEXINGTON, Ky. (LEX 18) — Valentine's Day means we're sure to see lots of hearts, chocolates, and flowers throughout the day. Plenty of businesses will work hard to help people celebrate.

From bringing in more staff to expecting to stay open late, some shops know just what to do to keep up with the holiday demand.

"This day always gets bigger and especially right now, people really want to share the love,” said Mary Jo Johnson, the owner of The Best of Flowers in Lexington.

Tulips, roses, and other plants fill the store and are ready to be gifted. With Valentine's Day falling on a Friday this year, Johnson said the orders have been coming in all week.

"We've probably taken at least a hundred or a couple hundred,” said Johnson.

That's just for the holiday and it’s about the same amount of orders the shop usually gets in one week. With so many gifts to deliver, Johnson brought in more help.

“We will have five delivery trucks with 10 people helping execute that and then we'll have six people here in the store. Normally, we'd have maybe five people [total] here on a normal day,” said Johnson.

The shop even has arrangements ready to go for those last-minute walk-ins.

While the gift of flowers hasn't changed, Johnson says one newer trend she's seeing is people leaning more toward pastel colors, rather than the traditional red rose.

While the store usually closes at 5 p.m., Johnson says they expect to stay open until people stop coming in.