NewsCovering Kentucky


Local business owners hope busy Small Business Saturday helps amid pandemic

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Posted at 6:59 PM, Nov 28, 2020
and last updated 2020-11-28 19:11:31-05

LEXINGTON, Ky. (LEX 18) — While holiday shopping is different this year because of the pandemic, Small Business Saturday is a time to show love and support for local businesses.

Between restrictions and shutdowns, small business owners have felt the impact of the pandemic since the day COVID-19 came to Kentucky.

“It’s been challenging,” said Jenna Vance, owner of Serendipity Boutique in Lexington. “I’m hoping it’s going to be a busy December. I definitely don’t think it’ll be like usual but I’m hoping it’s better than the rest of this year.”

Vance said the weekend after Thanksgiving is important for her business but knowing fewer people would be shopping in-person this year because of COVID-19, she didn’t know what to expect.

“I did not get my hopes up for Black Friday being like normal, and I would not say it was as busy as normal, but it was definitely a really good day, which makes me hopeful about today,” Vance said.

Peggy Queen, the owner of Peggy’s Gift and Accessories, told LEX 18 she was thrilled with the turnout of shoppers this Small Business Saturday.

“We’re definitely hanging in there for sure, so we are very thankful that people did come out to shop,” Queen said. “Customers have been so supportive. They seem to not be afraid to come in because everyone is masked, and everybody has been very respectful.”

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Story is a shop located on E. High Street in Lexington

“All of these cute small stores really help make Lexington what it is, so it’s really important to support small businesses,” said Sophia Griggs at Story, a gift shop on High Street in Lexington.

Some shoppers told LEX 18 small businesses to hold a special place in their hearts, and therefore shopping local is a priority for them, especially this year when many are struggling.

“We love them. We want to support them. We don’t want them to go away,” said Sue Strup, who was out shopping with her family.

Many small businesses are also offering deals online to provide shopping options to anyone choosing to not shop in-person.

With 27 days left until Christmas, there is still plenty of time to shop small this holiday season and help carry local businesses into the New Year.