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Burger King Debuts ‘Real Meals’ To Honor Range Of Emotions

Posted at 8:01 AM, May 02, 2019
and last updated 2019-05-02 09:46:08-04
Burger King


(TODAY)– Happy Meals have been synonymous with fast food for decades, ever since McDonald’s first rolled out its kid-friendly concept in 1979.

But let’s face it, it’s not easy to be happy all day, every day.

Now, Burger King has come up with a new line of meal boxes that honor a full range of human emotions — from totally excited to super sad.

Burger King’s new “Real Meals” launched this week and come in five different varieties: Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal, and DGAF Meal.

They will only be available at select Burger King locations in Seattle, Miami, Los Angeles, New York City, and Austin, Texas.

Burger King partnered with the non-profit organization Mental Health America to increase visibility about issues surrounding mental well-being during May, which is Mental Health Awareness Month.

Every Real Meal holds some type of Whopper-with-fries combo (which the guest chooses) and, unlike Happy Meals, these are not being targeted at young kids. Unfortunately, none of the Real Meals come with a toy.