(CNBC) — Federal health officials slammed vaping company Juul on Monday for illegally marketing it nicotine pods as less harmful than cigarettes, threatening to fine or even seize the company’s products if it didn’t correct its advertising.
The Food and Drug Administration sent the warning letter after reviewing testimony from the House Committee on Oversight and Reform’s Economic and Consumer Policy subcommittee’s investigation into Juul and found the company broke the law “by selling or distributing them as modified risk tobacco products without an FDA order in effect that permits such sale or distribution.”
Juul has 15 days to respond to the letter.
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