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150 million consumers expected to shop on Saturday

Toy Store
Posted at 4:40 PM, Dec 18, 2020

Saturday is expected to be quite busy at retailers and malls across America, according to the National Retail Federation. While that is probably not a surprise given Christmas is less than a week away, the fact that this year’s “Super Saturday” is expected to be busier than 2019 might come as a surprise given the pandemic and higher unemployment this year.

What likely doesn’t come as a surprise is more Americans are planning to shop online this weekend. Here is how consumers plan to shop this weekend:

52% online
30% department stores
20% discount stores
17% electronic stores

The National Retail Federation remains optimistic that 2020 will be a good holiday season for retailers. The NRF says that it expects retail sales to be up this year from 3.6% to 5.2%.

“While traditionally a popular item, it’s clear that the pandemic has impacted ‘gifts of experience’ this year,” Prosper Executive Vice President of Strategy Phil Rist said. “With continued uncertainty around gatherings and out-of-home activities, we saw the biggest decline in plans to gift an experience among those ages 35 – 44 but the under-25 cohort also saw a significant dip.”