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WE'RE OPEN: Adorabelles adjusting ways of doing business

Posted at 10:20 PM, Apr 01, 2020
and last updated 2020-04-09 21:19:53-04

RICHMOND, Ky. (LEX 18) — The connection with customers and the community is so much of what makes small businesses thrive.

So the lack of interaction right now is making it tough. Thankfully, online shopping and ordering is helping shops, like Adorabelles Botique, stay on their feet.

"I will say, we've hustled and we've got it done," Adorabelles Owner Devin Johnson said of transitioning to business on the internet. "I would say about 80% of the products in our store were already online, but there were just odds and ends. There were specialty pieces that we only got a few of that we didn't have on our website, a lot of accessories that we carry here in the store."

On March 16, Johnson made the tough decision to go ahead and close the botique down before Beshear's order to close non-essential businesses was issued. Johnson's business started online before becoming a fixture in downtown Richmond.

However, Johnson is now focusing all of her energy on getting merchandise on the store's website.

"We love to help people shop and help people put together outfits. We really missed that connection," Johnson explained. "So to try to make up for that, we've been writing little notes inside the packages to everybody that we've been shipping packages to because we really do miss getting to seee people and help them shop and pick things out."

A personal touch like that could go long away during these times.