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We're Open: Bridal shop doing virtual fittings, special cleaning

Posted at 8:55 PM, Apr 23, 2020

LEXINGTON, Ky. (LEX 18) — A bridal boutique in downtown Lexington has made some creative adjustments to how they operate.

A bridal boutique, like Twirl, had never sold dresses online before, until recently. To practice social distancing, the brick and mortar store has moved to curbside pickups and virtual fittings, with employees in the store and brides following along on video.

"One person will try on the dress and one will play stylist. It'll give the bride a good vibe of things. We'll start with about 5 or 6 dresses, see what she likes, see what she doesn't like," Liz Cox, head of sales and brand development, said.

The boutique will then put the dress, or dresses, outside, ready for pickup for the bride to try on at home.

"They are clean, they are sanitized for the sake of future clients and we're trying them back on. So, everybody's safe and healthy," Cox said.

As businesses start the process of opening back up, they're looking at how to continue to keep social distancing; because over all, it's the relationships built along the process that matter most.

"We have seen a lot more brides come to realize this isn't about the glitz and the glamour of my wedding day, this is about my marriage. So I think it's going to make streamlining decision making a lot better in the future, which is amazing," Cox said.