Kraft introduces 'Salad Frosting' for kids

Posted at 3:03 PM, Jun 10, 2019

Kraft is coming up with a creative way to get kids to eat their veggies.

The company is introducing "Salad Frosting," which is actually Kraft Classic Ranch Dressing cleverly disguised in a kid-friendly frosting tube.

"Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it," said Sergio Eleuterio, head of marketing for Kraft. "Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad Frosting is one lie you won’t feel bad telling your kids."

Kraft said it'll be much easier to convince your kids to eat their salad, broccoli, and carrots by enticing them to pour some 'frosting' on it.

As part of the new product rollout, Kraft is asking parents across the country to share their best lies they've told their kids.

On Twitter, use the hashtags #LieLikeAParent and #contest, and Kraft will select 1,500 winners based on likes and originality and send them a free sample of Kraft Salad Frosting.

To learn more, click here.