Club Blue - a Name, Image, and Likeness fundraising collective that assists UK student athletes - has announced a unique collaboration with Lexington-based Bespoken Spirits to produce two new, co-branded bourbons.
A portion of all sales will support Club Blue and its NIL efforts for UK student-athletes. Bourbon fans and aficionados will be able to show their support with two hand-selected bourbons. The products are available for purchase now at Liquor Barn, online at ClubBlueNIL.com and in select bars and restaurants throughout the commonwealth.
A labor of local love 💙🥃
— BBN Tonight (@BBNTonight) January 9, 2025
Thanks to @bespokenspirits for joining us in the studio tonight to talk about their partnership with @ClubBlueNIL, benefitting Kentucky athletes & UK NIL pic.twitter.com/mjv2VOCBw6
The first bourbon, “Club Blue Team”, with a white label, begins from a Kentucky high-rye barrel-aged bourbon whiskey which is then specially finished with twice toasted oak staves for richness and flavor. The result is a spirit ripe with notes of candied banana, butter pecan fudge, and green melon. Suggested retail price is $39.99.
The second premium bourbon “Club Blue Select”, with a blue label, begins as a small batch Kentucky straight high-rye barrel aged bourbon whiskey. The Blue Label is finished using ex-tequila oak and cherry wood staves for richness and flavor. The result is a complex spirit ripe with notes of bright cherry cola, savory caramel, marshmallow, and vibrant cacao. Suggested retail price is $99.99.
“This milestone is a testament to Bespoken’s speed, innovation, and expertise,” said Bespoken’s Darick Brown. “Our ability to bring a product from concept to shelves in record time highlights the value we offer to our partners and the industry.”
Can't spell "bourbon" without #BBN 👀🥃
— BBN Tonight (@BBNTonight) January 9, 2025
We have more with @ClubBlueNIL and @bespokenspirits tonight at 7:30! pic.twitter.com/6Yv9F04kmI
For Stephen Horn, Co-Founder at Club Blue, this partnership is an incredible opportunity. “At Club Blue, we are constantly looking for ways to remain innovative and competitive in a landscape that’s constantly evolving. We recognize our supporters enjoy bourbon and this new partnership will allow fans to easily display their support, while making a tangible financial impact toward NIL.
After speaking with several distilleries, Bespoken stood out for their passion, innovation, and dedication to excellence. We prioritized finding a bourbon partner who could deliver a high-quality product that tasted great, and Bespoken really delivered.”
For more on Club Blue, click here.
