Alsco to Extend Xfinity Series Partnership with Kentucky Speedway

Posted at 7:01 PM, Jan 24, 2019
and last updated 2019-01-24 19:01:43-05
Associated Press

SPARTA, Ky.  (Jan. 24, 2019) – Alsco, a global leader in uniform and linen rental services, has signed a multi-year extension of its race entitlements at Kentucky Speedway and Charlotte Motor Speedway along with becoming the title sponsor of the April NASCAR Xfinity Series race at Bristol Motor Speedway, track officials announced today.

The race boosts Alsco’s NASCAR Xfinity Series entitlements to three. Alsco is the only company with multiple race sponsorships on the NASCAR Xfinity Series schedule in 2019.

The Alsco 300 at Kentucky Speedway will be held Friday, July 12 with television coverage provided by NBCSN.

“We have been blessed with some fantastic long term sponsors and Alsco is at the top of that list. To have an industry leader choose to not only extend their relationship with us, but grow it with now two additional SMI race entitlements, is rewarding for the whole Kentucky team. Alsco will no doubt have a great experience at Bristol and Charlotte, but also come back to their Kentucky home for many years to come!” said Mark Simendinger, General Manager, Kentucky Speedway.

The Alsco 300 at Bristol Motor Speedway will be held Saturday, April 6 and the Alsco 300 at Charlotte Motor Speedway will be held Saturday, May 25.

“We are proud to expand our level of involvement with NASCAR by adding a third Alsco 300 to the Xfinity Series schedule, this one at Bristol Motor Speedway,” said Jim Divers, Alsco’s director of sales and marketing. “The folks at Bristol go out of their way to make sure everyone feels like they’re at home when they visit there. It’s such an incredible experience. We felt like it was the perfect place to add another race entitlement. Our partnerships across the racing world, together with Red Kap, have given us great exposure, opened doors, and have given us opportunities for valuable business partnerships.”

In addition to the trio of Xfinity Series races, Alsco has expanded its hospitality package in 2019 with Speedway Motorsports, Inc., in order to provide race experiences for employees, customers and prospects at more venues, including Atlanta Motor Speedway, Sonoma Raceway, Las Vegas Motor Speedway and Texas Motor Speedway. Alsco also provides sponsorship on the NASCAR team level with Richard Petty Motorsports and Richard Childress Racing. Look for another team announcement from Alsco later this month.

The 2019 season at Kentucky Speedway is highlighted by the return of the NASCAR tripleheader weekend in July anchored by the Monster Energy NASCAR Cup Series Quaker State 400 presented by Walmart Saturday, July 13. The Gander Outdoors Truck Series starts the weekend Thursday, July 11, and the Xfinity Series Alsco 300 is Friday, July 12.

Tickets, Pre-Race Passes and campsites are on sa­­le at, by calling (859) 578-2300 or visiting our speedway ticket offices at 1 Speedway Drive, Sparta, Kentucky 41086, just off Interstate Highway 71 Exit 57 and Kentucky Highway 35 N.

About Alsco

Alsco is a fourth-generation family owned and operated business, founded in 1889, that was recognized by the prestigious Hohenstein Institute for having invented the linen and uniform rental industry. Celebrating 130 years of business, Alsco provides linen and workwear rental services to customers that include restaurants, healthcare, automotive industry and industrial facilities. With over 180 locations and more than 20,000 employees, Alsco provides world-class service to over 355,000 customers in 14 countries. Learn more at

About Kentucky Speedway

Owned by Speedway Motorsports, Inc. (SMI), Kentucky Speedway is a 1.5-mile superspeedway located in Sparta, Kentucky just 35 miles south of Greater Cincinnati/Northern Kentucky. The track attracts fans from the tri-state area of Kentucky, Ohio, Indiana and beyond. Entering its 20th season of racing, the speedway hosts NASCAR events.

In July, the venue will present the ninth running of the Quaker State 400 presented by Walmart Monster Energy NASCAR Cup Series race. Prior to 2011, Kentucky Speedway hosted stand-alone NASCAR Xfinity Series races and the NASCAR Gander Outdoor Truck Series. Those series continue to run at Kentucky Speedway today as part of the NASCAR tripleheader in July.

The venue also is home to many other special events throughout the year including concerts, driving schools, car shows, and fitness runs.