Booking Portal BBN Hotels Launches, to Benefit DanceBlue

Posted at 6:22 PM, Aug 28, 2018
and last updated 2018-08-28 18:22:42-04

LEXINGTON, Ky. – University of Kentucky Athletics, JMI Sports and VisitLEX today announced a partnership with Hotels for Hope to launch BBN Hotels, an innovative new hotel booking portal that allows Wildcat fans to book rooms with a low-rate guarantee, with each reservation supporting UK student-run philanthropic organization DanceBlue.

Whether for travel to Lexington for home games or to follow the Cats on the road, fans can book hotel rooms at guaranteed lowest rates available directly at For every room night booked, $2 will be donated at no cost to fans to DanceBlue, which raises money year-round to spread awareness for the fight against pediatric cancer. Fans can also use to book leisure or business travel.

All money raised through DanceBlue is donated to the Golden Matrix Fund, established to support the kids of the DanceBlue Kentucky Children’s Hospital Hematology/Oncology Clinic. DanceBlue also helps provide funds to support research at the UK Markey Cancer Center. Earlier this year, DanceBlue raised more than $1.8 million through its annual Dance Marathon.

“DanceBlue is incredibly grateful to have the support of the Big Blue Nation in our fight against pediatric cancer,” DanceBlue Overall Chairman Tyler Ward said. “Simply by reserving rooms through BBN Hotels, Wildcat fans will help to impact the lives of the more than 200 patients that we serve each year at the DanceBlue Kentucky Children’s Hospital Hematology/Oncology Clinic.”

“We are excited to collaborate with our partners at the University of Kentucky and VisitLEX to provide Wildcat fans with a new and exciting hotel booking service experience that supports the iconic and ever-important DanceBlue program at the University of Kentucky,” UK Sports & Campus Marketing President Paul Archey said.

About DanceBlue

DanceBlue is the University of Kentucky’s 24-hour, no sitting, no sleeping Dance Marathon that benefits the Golden Matrix Fund. The DanceBlue Kentucky Children’s Hospital Hematology/Oncology Clinic opened its brand new facility in 2017 after a complete renovation funded solely from DanceBlue. For more information about DanceBlue, registration information or to support its efforts, please visit Connect with DanceBlue on Facebook at and Twitter at


About JMI Sports

JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights. By breaking new ground in the creation of the Total Campus Marketing program, JMI Sports maximizes the economic potential of universities. JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities. JMI Sports adds the University of Notre Dame to an impressive list of signature partnerships, including Clemson University, the University of Kentucky, the University of Georgia (with IMG College) as well as the Ivy League, the University of Pennsylvania and Columbia University. JMI Sports was founded in 2006 by Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.

About Hotels for Hope

Hotels for Hope brokers and manages hotel inventory for large consumer events and brands. With Hotels for Hope’s technology, clients extend their digital eco-system, capture valuable consumer data, create incremental revenue streams and increase attendee experience. Additionally, through Hotels for Hope’s niche crowdfunding platform, RoomFunding™, $2 per every actualized room night is donated to help children live happier and healthier lives. To date, Hotels for Hope has donated over $800,000 to nonprofit partners. For more information, visit